Ashima-Leena celebrate sophestication with Nazm-e-Mahal at ICW’21

‘Nazm-e-Mahal’ by Leena Singh is a tale enveloped in sophistication and that poise that exudes timeless radiance and majestic epiphany. Depicting the story of a classic royal maharani, who values the old world charm, the collection for FDCI India Couture Week 2021 takes you on a magical journey in the palace.

The maharani is sophisticated, elegant, royal and is empowered in her own demeanour. The poise in her gait portrays the epitome of her purity with timeless vivacity.  The AL couture – 2021 collection is adorned with the magic of royalty yet drenched with simplicity reflecting the pure soul of a princess of Mughal era.

The collection combines delicate hand embroidery with meticulously curated woven textiles with classic AL royal authentic silhouettes worn by maharanis in palaces in Mughal era.

Speaking about the collection and the nuances it represents, Leena Singh says, “Through our interpretation, the brand aspires to reflect a poetic flow in volume, layers, and impeccable garment construction which characterizes the unique beauty of ‘Nazm-e-Mahal’.”

The art of textile crafting is the signature style of AL. It’s a unique mix of different kinds of weaves that are put together to create breath-taking patterns. The high point of this collection is its antique brocade sarees which have been sourced from the original wardrobes of the maharanis from their palaces of Rajasthan, and have been restored by our own weavers from Banaras. The warp and the weft of the weaves are infused with pure gold and pure silver strains the technique, which has become extinct over the years.

The subdued beautiful colours of light turquoise, light pink, light peach and vibrant purple coupled with rich heavy weaves of the beautiful antique sarees. These saris speak of the classic and subdued taste and style of maharanis of that era, who adorned the beauty of their royal life in their palaces.

The collection comprises classic blouses, circular lehengas, antique delicate sarees with jewelled tassels, brocade- woven odhnis with antique gold fabrics and re-interpretated lengthened jackets that can be worn with various classic silhouettes. The purity and the simplicity of the maharanis of bygone era is reflected and authentically portrayed in these most exclusive pieces of art, with special techniques of restoration.

“Our brilliant selection of hues transforms textures into a chromatic scale of charming colours exuding an old-world charm. Soft dusky pink, ivory, magenta, aqua, pomegranate red, beaten gold, bold pinks, deep emerald, sand-like beige are some of the shades which come together to create the magical colour palette of this diverse collection,” Singh adds.

‘Nazm-e Mahal’ is the story woven beautifully with rich textiles and magical restoration a confluence of the exquisite traditional wardrobes of the maharanis with timeless royal silhouettes all this woven into the story of her real life.

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The Fashion Design Council of India (FDCI) in association with Hindustan Times has scheduled the second, digital edition of the India Couture Week 2021 from August 23-29, 2021.  The 14th edition of the event is witnessing interesting themes by the country’s 19 couturiers – Amit Aggarwal, Amit GT, Anamika Khanna, Anju Modi, Ashima Leena, Dolly J, Falguni Shane Peacock, Gaurav Gupta, Kunal Rawal, Manish Malhotra, Pankaj & Nidhi, Rahul Mishra, Reynu Taandon, Rohit Gandhi + Rahul Khanna, Shantanu & Nikhil, Siddartha Tytler, Suneet Varma, Tarun Tahiliani and Varun Bahl. The couturiers fashion films will be streamed on all the FDCI’s digital platforms —- Instagram, Facebook, Twitter, YouTube and FDCI website. 

FDCI Chairman Sunil Sethi says,  “We have some of the finest names this year and they have come up with the most out-of-the-box narratives to create a visual treat for the audience. I wish them the best for this exciting journey ahead.”







Pictures: FDCI, Ashima and Leena Singh

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