Rich amber, bursting with ripe soft fruit flavours and smooth creamy texture will greet you as you gulp the beautiful Chivas Regal down. New in the Chivas Regal bouquet is The Chivas Brothers’ Blend. Recently Chivas Regal launched this new ultimate whisky exclusively to the global travel retail channel. This perfect expression of the smooth Chivas style will be a permanent part of the Chivas portfolio and will be available only to shoppers in travel retail. This is the first product launch for the brand since Chivas Regal 25 Year Old was re-launched in 2007. This unique 12-year-old blend uses a carefully selected range of malt whiskies, including high proportions of Strathisla and Longmorn Speyside malts in order to recreate the extra smooth taste that made Chivas Regal’s whiskies famous. The brand will roll out in India in Delhi & Mumbai and available across all airport duty free stores by December 12. The 12 years old blend will be priced at USD 45.
Speaking at the launch, James Slack, Global Brand Director, Chivas Regal, said, “We are delighted to launch The Chivas Brothers’ Blend exclusively in Travel Retail and offer a new Chivas Regal product which focuses on our heritage of craftsmanship blended with a modern twist. The result is an ultra-smooth whisky for today’s travellers who are looking not only for brand innovation but also an experience. The Chivas Brothers’ Blend is the ultimate whisky to share.”
The inspiration for The Chivas Brothers’ Blend came from founding brothers, John and James Chivas. Paying a contemporary tribute to this rich history, the brothers and their legendary blending skills is The Chivas Brothers’ Blend – a thoroughly modern whisky that is ultra smooth, perfect for sharing.
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